ANTI

Nobody likes banks and for good reason. Even when they rebrand and redesign, traditional banks remain trapped in the same worn-out logic: bureaucracy, cold language, rigid processes, experiences built for a system rather than a person. For the creative market, it runs even deeper. They do not understand our reality, our deadlines, or how creative cash flow actually works. They have no framework for people who live and build from ideas. So Anti chose to be against. A direct and deliberate opposition to everything the traditional financial universe represents. And to mark that stance, we prepared a special container bound for Hell — Michigan, USA. A real place. Inside it, everything that embodies the stereotype of traditional banking. A cultural time capsule of a rigid, indifferent, and long-overdue system. Sent where it belongs.

There is one thing that unites everyone: nobody likes banks. Even when they try to appear modern, traditional banks remain trapped in the same old logic: bureaucracy, distance, rigid processes, cold language, impersonal experiences. In the end, they change the aesthetic.
But the system stays the same. While banks try to look cool, Anti chooses to be against. A direct opposition to the traditional banking universe.

Traditional banks have always made our lives hell. Contracts in fine print. Endless queues. Robotic customer service. Processes that seem designed to make everything harder. But for the creative market, it is even worse. They do not understand our reality, do not adapt to our deadlines, and do not even try to understand how our cash flow works. They have no idea how to help people who live off ideas.

So we decided to return the favor. By sending everything to Hell.

Few people know this, but there is a city called Hell, in Michigan — US. A real place. The perfect destination for everything that represents the traditional financial system. Anti prepared a special container bound for Hell. Inside it, we gathered everything that symbolizes the stereotype of traditional banking. A kind of cultural time capsule of the rigid financial market.

Flavor® + PaPoCo Ideias + Big Mouth + Canja Audio Culture

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Work: visual identity | motion graphics | illustrations | 3d | vfx
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